Why Invest In Content?
Regularly publishing, refining, and sharing content can transform a website from a place to stash product pages and press releases into a tool that builds awareness, educates prospect, and generates leads - touching every stage of the funnel.
Site Traffic Growth
Sites that are in good health always stand to grow by adding new keyword targets and targeting new audiences.
Adding content categories and building out a strategic inventory of long-form content can add 6% of compound organic traffic growth MoM.
Increased Site Visibility
Metadata optimizations and schema can make your site much more visible in SERPs by providing the search engine opportunities to share your snippet of content or product listing right on the SERP.
Users tend to interact with more engaging types of content like this in-SERP.
Build Top of Funnel
While advertising can help you close, content educates considering audiences while aligning your brand with search trends and thought leadership on topics that will help them decide if your products are what they need.
This softer, safer selling technique can help capture willing, engaged leads and nurture prospects to purchase in a more audience-friendly way.